Buying gold jewellery is a significant decision that combines emotion, tradition, and financial value. To ensure you receive genuine quality, it is important to know how to identify pure gold before making a purchase. At JK Jewellers Prakashbhai, purity and transparency have been the foundation of trust since 2017.

The first thing to check is the BIS hallmark. In India, BIS certification guarantees the purity of gold. A hallmarked jewellery piece includes the BIS logo, purity grade such as 22K or 916, the jeweller’s identification mark, and the year of certification. This mark protects customers from adulterated or mixed metals.

Next, understand karat purity. While 24K gold is pure, it is too soft for jewellery. Most ornaments are made using 22K gold to maintain durability without compromising value. Knowing the karat helps you compare prices and understand what you are paying for.

Weight transparency is equally important. Gold jewellery pricing depends on weight, making charges, and GST. A trusted jeweller will always explain these components clearly. At JK Jewellers, live market rates and honest billing ensure customers get fair value every time.

Lastly, buying from an established jeweller matters. Experience, certification, and customer history play a big role in ensuring a safe purchase. With over 10,000 happy customers, JK Jewellers Prakashbhai ensures that every gold purchase is secure, certified, and satisfying.